If you wait until! there is another! case study! in your industry,! you will be " too late.!
SETH GODIN! KEYNOTE SPEAKER!
(AUTHOR OF PERMISSION MARKETING)
People share, read and! generally engage more with! any type of content when! it’s surfaced through friends "
& people they know and trust.!
No matter what, ! the very first piece of! social media real estate! I’d start with is a blog.!
FOUNDER, NEW MARKETING LABS!
Increasingly, the mass marketing is turning into! a mass of niches.!
AUTHOR OF THE LONG TAIL!
When you enchant ! People, your goal ! is not to make money ! from them or to get them! to do what you want, ! but to fill them " with great delight.!
FORMER CHIEF EVANGELIST, APPLE!
Remarkable social ! media content and! great sales copy are ! pretty much the same" —plain spoken words! designed to focus ! on the needs! of the reader, listener, ! or viewer.!
The next time you hear " a social media myth, question it. ! Ask for the proof,! and ask out loud.!
SOCIAL MEDIA SCIENTIST!
Bring the best of your authentic self to every opportunity.!
AUTHOR OF DUCT TAPE MARKETING
There are no magic wands,! no hidden tricks,! and no secret handshakes! that can bring you! immediate success,! but with time, energy, " and determination! you can get there.!
Your culture is your brand.!
Focus on the ! core problem ! your business ! solves & put out! lots of content " & enthusiasm,! & ideas about how ! to solve that problem.!
You can’t just ask! customers what! they want and! then try to give! that to them.! By the time you get it! built, they’ll want! something new.!
The biggest mistake we see ! companies make when they first! hit Twitter is to think about it ! as a channel to push out information.!
TIM O’REILLY & SARAH MILSTEIN!
CO-AUTHORS OF THE TWITTER BOOK!
Clarity trumps persuasion.!
DR. FLINT MCGLAUGHLIN!