I was really excited to see some new information in one of my Google Analytics profiles this week.
How many of you are seeing “age” and “interest” data in your Google
Analytics dashboards? I’d guess about 20 percent at this point in time,
but it will be coming to all profiles as Google rolls the feature out.
TheVisitors Flow reportillustrates how visitors arrive at your website and the most common paths they take during their visits. An intelligence algorithm clusters groups of pages together into interaction nodes, which appear as green blocks on the report.
The gray dimension blocks illustrate how traffic lands on your site via your interaction nodes. The connections between the interaction nodes are either gray or red, indicating whether users moved from one page to another or if they left the website, respectively.
As with most other reports, you can apply any advanced segments to Visitors Flow. For example, you can segment for only those visitors that convert (i.e., take action) to better understand the "typical" experience on your site. Conversely, you can segment by those who didn't convert to also see the not-so-great experiences.
Segment the Visitors Flow report for different locations, campaigns, and anything else that will help you hone in on the important parts of your analysis.
You can also change the dimensions of the Visitors Flow report. By default, the Visitors Flow report shows how different source/medium combinations made their way through the website. Right-click any of these dimensions or interaction nodes to highlight only traffic through that dimension or node.